Thinking of Selling?
Our plethora of resources can give you up-to-date information on what’s happening in the marketplace, as well as the price, financing, terms and condition of competing properties.
These are key factors in getting your property sold at the best price, quickly and with minimum hassle. We will ensure your property is marketed well to maximize its exposure to other real estate agents and the public. We know when and where to market your property to generate the most interest and potential sales opportunities. When you do receive offers on your home, we will help you objectively evaluate every buyer’s proposal without compromising your goals. Throughout the selling process, we are always available to address any questions or concerns you may have. If you're thinking of selling your home within the next 12 months, we can help you.
WHY CHOOSE US TO SELL YOUR PROPERTY?
What makes us different are the unique tools and methods we implement to gain results along with our determination for the benefit of our clientele.
These resources include:
- Customized marketing plan for each property to be listed for sale
- Influential local and international network
- Access to the most powerful real estate market intelligence available only to a select number of agents
- Marketing which is directly targeted to those who are looking for a similar property
- International exposure with foreign buyers through a reliable global network.
- 24 hour, 7 day a week toll-free “agent hotline” for consumers with access to voice and automatic fax forwarding information available for every property listing.
- Creation/production of personalized high quality property photo brochures for distribution to the appropriate sources. We consistently use professional photography and can produce fine advertising material as per client's specific requirements.
- Additional strategies - to be disclosed in private.
- We don’t tell our clients what they want to hear. That wastes our time and theirs.
- Composed and discreet with every type of client from middle managers to Arabian family royalty.
- Exceptionally reliable and resolute for maximum results in a short period of time.
- Adhere to the highest standards of efficiency, ethics and service levels.
- Utilizing the full potential of new technology including the influence of the Internet.
SPECIALIZATION
· Residential, Unique & Recreational, Investment and New Development Projects
· Montreal (prominent areas of the West Island) and beyond.
Advice On Pricing Your Home Properly and Avoiding the Usual Pitfalls
Selling a home at the highest possible price in the shortest amount of time is the goal of most home sellers. This can be achieved by properly positioning your home in the market. Keep in mind factors outside your control, such as; is the market is trending up or down? Are you placing the home on the market in the dead of winter or in the spring? Are there employers in the area that are experiencing lay-offs? What are homes selling for in the area? How long are they taking to sell?
Determining the appropriate asking price requires careful consideration. Market forces are the primary factors in determining your home’s value -not how much you need for a down payment, or how much you have invested in your home. A smart seller knows that although only one person sets a price, two people, a seller and a buyer make a sale. Keep in mind; it is easier to get a full-price offer on a well-priced house than a low offer on an over- priced house.
SETTING THE PRICE
When a home is priced correctly, most will sell within 95-97 percent of their asking price. When setting a price for your property, the listing level must strike a balance between your goal to achieve the best possible return and the buyer’s goal to make a good investment.
CHECK OUT THE COMPETITION
On average, buyers look at approximately 12-19 properties before making an offer. As a result, they gain a solid understanding of the market and will compare your property against its competition. If your asking price is not in line with the prices of similar available properties, buyers won't consider your home a good investment. Ask your agent to show you your competition.
RESEARCH RECENTLY SOLD PROPERTIES
Buyers will ask their agent about recent home sale prices in your neighborhood. If your price is not in line with recent sale prices, buyers will not consider purchasing your home, and may not even take the time to look at your home.
ACTIVITY VS. TIMING
When a property is first listed, it generates a very high level of interest from agents and prospective buyers. This interest dramatically decreases over time. It is critical that your property be accurately priced from the beginning in order to take advantage of the initial peak of interest and activity.
OVER PRICING DILEMMA
If nothing is essentially wrong with your property, most of the time the inability to sell is due to overpricing. It tells the local real estate agents that you are unwilling to accept the price the market is telling you the house is cur¬rently worth. As long as you choose not to list your home at the amount that buyers would be willing pay for your house, it will continue to suffer unsold on the market. Once it becomes stale in the market due to a lengthy overexposure, it may sell for less than it could have if it had been priced right when initially placed on the market.
Please fill out the form below to request your home's current market value and a suggested listing price. Upon request you will also receive the HOME SELLERS'S GUIDE booklet in PDF format.